Finding the Name
From the beginning of our line up of chemicals we loved the idea of color and scent. Those two things have been top priorities.
We have several team meetings talking about the name, giving our points and figuring our what would look best.
"What were some names you were going to use?"
Assembly Line was the first one and then soon after that, we found Imbue. It took some a little longer to catch onto the name but what meant more is the meaning and what it stands for.
To Color. To add Scent. To clean.
That's what Imbue is all about.
Our Journey
2020: Imbue is Founded
Since our early days of testing a small lineup, imbue has been dedicated to developing inspiring car care products and providing a premiere experience to car enthusiasts. Our journey began with not a re-invention of the wheel, but rather a vision to somehow transform the experience of maintaining a vehicle. This journey began with basically one formulation and that soon became what is now known as Reset.
2021: PRODUCT LINE EXPANSION
We expanded our product line to include a wide range of car care items, catering to various car care needs. High Gear, Fuse, Ceramic Rinse, and Resin were making an impact in our testing this go-around and we finally made our lineup available to local detail shops and dealerships. This marked a significant milestone in our commitment to offering comprehensive solutions for car maintenance.
